ClairolNatural Instincts Semi-Permanent No Ammonia Hair Dye, 5G Medium Golden Brown

Have tried many, many hair colours over the years - mostly more 'natural' ones to avoid damage to my hair and use of ammonia.The French one I had used for some while became unobtainable so looking for a gentle colour that didn't turn my mid brown, + some grey, hair almost black then fade to a sort of off orange colour; lasted 6 - 8 weeks; smelt good and left my hair in good condition and was quick and easy to use. Was very nearly despairing of ever finding anything that met even a couple of these criteria when happened, by accident, on Natural Instincts. Was unsure as it is semi-permanent and others that are semi have washed out far too quickly and not covered grey well. Natural Instincts (I use the mid brown) is superb and ticks every one of my boxes including being the simplest to mix and apply (to dry hair) that have used in many years. Some take at least 50 minutes + heat to 'take' on grey hair and are so tedious and still look patchy and unnatural. This is all done in 25 minutes (including conditioning) and the lovely colour lasts a good 6 weeks before gradually washing out. Hair smells great and is smooth and shiny after using the excellent conditioner - enough of this for a good many shampoos. This is half the price of most have tried and yet is 100% better and is improving rather than damaging my hair and skin. Do not be put off by the semi- this is far superior in coverage and naturalness of colour than any permanent and lasts just as long if not longer. Don't know what the magic ingredient is - perhaps it's the coconut oil - but something really works. Thank you Clairol, please don't change colour or formula you have it just right !

I've used this range before but in blonde shades. For context, my hair prior to using this was all shades of blonde, dry and snapping due to an awful cut and dye job at the hairdressers. It was so awful that I actually brought a wig. It was also like candy floss so prior to using this dye, I used Olaplex, cut of any leads ends myself and literally babied it for a good 5 weeks. I knew I wanted to go back to a brunette shade but was also aware I would need to use a colour with golden or red tones so that it wouldn't go khaki. This dye certainly delivered!!My hair feels so soft, glossy and looks so much healthier!!! Its so easy to apply and the conditioner that comes with it is beautiful.It's picked out some of the blonder bits and looks like I've been to the hairdressers (and had a good job done).I will still need to use frequent treatments but I highly recommend this shade if you want to go from blonde to a light brown.Absolutely love it and at a great price too. As its semi perm, we will see how long the shade actually lasts but all in all, so pleased and I actually like my hair again.

This is the medium brown 5.I have long hair and only needed 2 boxes as consistency was relatively watery and easy to cover hair,Really shiny and glossy however definitely darker than a 5.This colour is a 4 or a 3 and even soon fading I would say is darker than a 5 unless in direct sunlight.Slightly warm undertone

Lovely colour, I had fairly light blonde and dark roots. I used this to blend them together and dragged the colour down to add more dimension. Has lasted really well as this pic is a few washes later. Left it on a bit longer than stated so it would take more. One hundred percent recommend!!

This was the first time I have used this product and was unsure how it would turn out.I usually use Clairol Nice n Easy hair dye but thought I would try a semi permanent dye as I thought it would be kinder to my hair.I was very impressed with the feel of my hair after using this and I absolutely loved the colour which was a blonde colour with a lovely dark pink tint - not overpowering, just a subtle tint.However after washing for the first time the pink tint disappeared completely and the blonde tone was also gone.I was left with a light auburn colour which was nice but not what I had wanted !I will go back to using a permanent colour again - such a shame as this conditioned my hair so well, beautifully soft and shiny, but if the colour changes after only one wash its not worth using.

Love this

I ordered one close to my natural hair colour to cover a few grey hairs. It did not change my hair colour or cover any grey. It just made my hair a bit shinier. I don't know if I got 1 from a faulty batch but I will not be ordering it again.

Good colour ,