Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

I love this shampoo. Leaves my hair beautiful and smells great. It will dye your bathtub though- so rinse it away if it spills!

Love this brand. Hair feels soft and healthy

I love this stuff. I don't use it as conditioner though.I buy it as a STRONG TONER:After I bleach my hair I will squeeze some into a bowl and paint it into my hair with hair coloring brush. Works even better when your hair is dry. I will use a pretty decent amount as if I'm coloring my hair. I'll tie my hair up and leave it in for as long as I can honestly. (I'll leave it in at least an hour or more)I use it before coloring the purple side of my hair so I don't mind the blue. I use it less on the pink side but it helps me get the cooler tone pink that I want. After leaving in for a while I'll wet it a little bit or if there's enough product to lather I'll do that.Honestly this is just what I do with it but it works great as just a regular purple shampoo as well.If you are worried about your hair turning blue at all I would suggest using less and keeping it in a much shorter amount of time and not doing it twice so soon like I normally do. And if you do have blue in your hair just wash it again.It's honestly a great product and I've tried so many. This one is the best so fast, by far. I've purchased it maybe times.I wouldn't really suggest the purple conditioner, as it does not work as well. You might as well use something to strengthen / shine your hair.I also wouldn't suggest the larger bottle of this brand either.. I bought it and it's like gel? and does NOT work very well.

It's ok. Was recommended to me. I dont like the texture it leaves my hair.

Love this product! It smells good and tones my hair nicely. It says this on the bottle but don’t use it multiple times a week or your hair will get a purple tint. But it’s great for once a week use.

This is such a good purple shampoo! I was in the market for a new one recently and hadn’t loved my old one, so after reading some reviews I bought this one and I love it!It has such a good pigment to it, and it does say on the bottle that it’s an ultra violet pigment and to only use it when needed (not every shower) and it’s lasted me a long time already. Because it’s so pigmented, I mix it with my regular shampoo and I haven’t had any problems with it staining my hair, but my sister did not heed my warning and it turned her hair purple (lol) so definitely make sure to mix it if you have very light blonde hair.It’s the only purple shampoo that I’ve traveled with and hasn’t leaked, so that’s a big win for me. It smells great and leaves my hair feeling good and not dry, which is very important for me because I have textured, wavy/curly hair that I bleach myself so I have to be careful when I buy purple shampoos.It’s a great price for what you get and I will definitely be repurchasing when it runs out!

While I continue to use this shampoo and conditioner as I am not one to waste money and it's not so horrible that there is an actual reason not to use it, I have to say the results have been underwhelming. I much prefer one of grocery store brands that is less in cost. I don't feel that the shampoo does anything for removing the yellow tones and the conditioner is just run of the mill. There is also not much scent and I have strangely noticed that my hair smells like wet dog when it gets wet the next time after using these. I am highly unlikely to buy these again.

This is one of my all time favorite purple shampoos. It leaves my hair silky as well as gets rid of the brassy yellow color in just one wash. My favorite purple shampoo is the redkin and this is the closest thing that i have found that doesn't dry out your hair.